30 for 30 Annual Fund Appeal
At Lassiter, we develop appeals that raise revenue because we take the time to understand our client’s impact, then we craft a compelling call to action that motivates donors to invest. In partnership with the Learning Academy, Lassiter developed and executed the 30 for 30 annual fund appeal. The campaign included a direct mail letter, email series, and pledge card. Lassiter helped the Learning Academy launch the campaign at the organization’s annual benefit golf tournament. At the event, Lassiter provided flyers, a poster, talking points for the ask as well as coaching, and active onsite solicitation.