Its all about the Story
With projects from Virginia to Buffalo, Baltimore-based general contracting and architectural millwork firm Mahogany, Inc. is growing! And to take their business development activities to the next level, they hired Lassiter to produce a marketing video. With regional and national customers in mind, Lassiter worked with Mahogany to develop a strategic branding and marketing video that speaks to their target audiences, showcases the company’s expertise, and demonstrates its commitment to excellence and the communities it serves. Lassiter produced the video from concept to the final product, developing targeted marketing messages, coaching Mahogany’s leadership team, and leading a talented video and editing crew. We thoroughly enjoyed learning about the breadth of Mahogany’s construction experience and coordinating all of the details to conduct videotaped interviews with Mahogany clients: Calvin Butler, CEO of BGE and Frank Palmer, Executive Vice President of The Whiting-Turner Contracting Company; as well as Mahogany’s leadership team: Jeff Hargrave, President & Chief Executive Officer, Hank Cunningham, Chief Operating Officer, and John Sargent, Vice President of Construction.