As we work together, you’ll find that our integrated approach to nonprofit fundraising generates superior results, both in terms of fundraising revenue and in community impact. Both kinds of results are important to us; in fact, it’s why we’re here.
Organizational development is a priority for you—and for us. You want to help build capacity in those you’re helping, and we want to help build capacity in your organization.
You believe in the value of what you’re doing—and we believe in the mission and value of nonprofit organizations to bring about change in individuals and society.
In working with donors, it’s your goal to start a relationship and engage for the long-term—and that mirrors our approach to your nonprofit.
We know fundraising is most effective with full stakeholder involvement, so we prioritize the increasing of corporate, board, and individual support. We want your relationship development and fundraising activities to make an impact, so we assess assignments and accept only those where we can help you make a measurable difference.
We understand that your mission drives all you do. And our mission is to support you.
Valeria Lassiter, founder and CEO
With more than 25 years of experience in designing and managing campaigns and strategies to advance relationships and grow revenue for nonprofits, Valeria Lassiter is described by clients as a top strategist. She has applied her analytical skills and considerable energies to campaigns.
Valeria also has worked in public affairs and community-based organizations and in corporate philanthropy for a Fortune 500 company. As an instructor with the Georgetown University Executive Nonprofit Management Certificate Program, she has trained more than 1,000 executives in corporate and nonprofit partnerships, development, and fundraising.
Valeria holds a Bachelor of Arts degree in communications from East Carolina University and a Master of Divinity degree from Colgate Rochester Divinity School. Valeria is currently completing her Master of Business Administration degree from Babson College. She is a member of the Board of Directors for the National Education Association (NEA) Foundation and a member of East Carolina University Foundation Board of Directors.
Bill Patterson, Interim Vice President
With more than 35 years of experience as a senior marketing and business development strategist and organization leader, Bill Patterson applies his goal-oriented leadership to planning and executing winning strategies for clients. During the past 15 years, he directed marketing and fundraising campaigns while helping nonprofit and higher education organizations enhance their institutional reputation, attain immediate goals and realize their long-term vision.
Bill spent 28 years at Xerox Corporation in a range of progressively responsible management positions, including Vice President, Worldwide Marketing for Xerox Global Document Services. In that position, he directed marketing initiatives that sparked rapid growth—more than 40% annually over a five-year span.
Geri Reinhart Tse, Communications Strategist
Geri Reinhart Tse has more than 25 years of experience developing and executing strategic communications for nonprofit, government and corporate clients, including donor appeals that resulted in revenue growth. As a successful proposal writer/manager, she secured foundation grants and new business contracts. She has a keen ability to translate “big picture” goals and program details into effective and polished communications. Her success stems from her ability to communicate effectively among project stakeholders and creative personnel to ensure that objectives are met and no small detail is overlooked.
Gail Arinzeh, Senior Consultant
Gail has over 10 years of corporate marketing, event management, and strategy experience. For over five years, she held various marketing communications, planning, and strategy positions with Comcast Corporation, most recently serving as Vice President, Marketing Communications and Competitive Strategy for the company’s Midwest Division.
Since 2011, she has served as Senior Consultant with Lassiter & Associates providing event design, planning, and management to advance client goals.
Gail holds a Bachelor of Business Administration degree in accounting from the University of New Mexico and a Master of Business Administration in marketing from the University of Michigan.
Luis Gomez, Marketing Assistant
Luis Gomez is a marketing professional with a focus on sales and digital marketing. He has over five years of experience working in retail sales with large brands such as New Balance. At Lassiter, Luis implements analytical strategies to help support fundraising and communications campaigns and business development.
He holds an Associates of the Arts degree in Business Management from Montgomery College, a Bachelor of Science degree in marketing from the University of Maryland, College Park, and continued studies in the master’s level program for Informational Systems at University of Maryland, College Park.
Luis is an avid sports fan. He likes to play and watch football, basketball, and baseball. Go Ravens!