As we work together, you’ll find that our integrated approach to nonprofit fundraising generates superior results, both in terms of fundraising revenue and in community impact. Both kinds of results are important to us; in fact, it’s why we’re here.
Organizational development is a priority for you—and for us. You want to help build capacity in those you’re helping, and we want to help build capacity in your organization.
You believe in the value of what you’re doing—and we believe in the mission and value of nonprofit organizations to bring about change in individuals and society.
In working with donors, it’s your goal to start a relationship and engage for the long-term—and that mirrors our approach to your nonprofit.
We know fundraising is most effective with full stakeholder involvement, so we prioritize the increasing of corporate, board, and individual support. We want your relationship development and fundraising activities to make an impact, so we assess assignments and accept only those where we can help you make a measurable difference.
We understand that your mission drives all you do. And our mission is to support you.
Valeria Lassiter, Founder and CEO
With more than 25 years of experience in designing and managing campaigns and strategies to advance relationships and grow revenue for organizations, Valeria Lassiter is described by clients as a top strategist. She has applied her analytical skills and considerable energies to support boards and executive leadership. In 2003, she formed Lassiter & Associates, LLC, a management consulting firm providing strategy, coaching, and training solutions for mission driven organizations.
Valeria also has worked in public affairs, community-based organizations, and corporate philanthropy. As an adjunct faculty with the Georgetown University Center for Public and Nonprofit Leadership Program, she has trained more than 1,000 executives in development and fundraising. She is a coach and trainer for the Building High Impact Nonprofits of Color program sponsored by JP Morgan Chase Foundation and hosted by Prosperity Now, and the SPARK Program to build an inclusive social entrepreneurship ecosystem sponsored by The Case Foundation and The Ewing Marion Kauffman Foundation.
Valeria holds a Bachelor of Arts degree in communications from East Carolina University, a Master of Divinity degree from Colgate Rochester Divinity School, and Master of Business Administration degree from Babson College. She is Vice Chair of the National Educators Association (NEA) Foundation, former member of the East Carolina University Foundation Board of Directors, and former chair of the Women’s Philanthropy Roundtable at East Carolina University. Valeria is a graduate of Leadership Montgomery County, Maryland.
She is the author of “Exploring the Experiences of Leaders of Color and Philanthropy”, March 2020, and “5 Things Nonprofits Can Control During Hyper Change” in April 2020.
Gail Arinzeh, Senior Consultant
Gail has over 10 years of corporate marketing, event management, and strategy experience. For over five years, she held various marketing communications, planning, and strategy positions with Comcast Corporation, most recently serving as Vice President, Marketing Communications and Competitive Strategy for the company’s Midwest Division.
She also served as director of marketing for Kmart Corporation, where she was responsible for building and executing national strategic, growth-oriented co-marketing programs with key Kmart vendors, external organizations, and celebrity partners.
Since 2011, she has served as Senior Consultant with Lassiter & Associates providing event design, planning, and management to advance client goals.
Gail holds a Bachelor of Business Administration degree in accounting from the University of New Mexico and a Master of Business Administration in marketing from the University of Michigan.
Luis Gomez, Marketing Assistant
Luis Gomez is a marketing professional with a focus on sales and digital marketing. He has over five years of experience working in retail sales with large brands such as New Balance. At Lassiter, Luis implements analytical strategies to help support fundraising and communications campaigns and business development.
He holds an Associates of the Arts degree in Business Management from Montgomery College, a Bachelor of Science degree in marketing from the University of Maryland, College Park, and continued studies in the master’s level program for Informational Systems at University of Maryland, College Park.
Luis is an avid sports fan. He likes to play and watch football, basketball, and baseball. Go Ravens!
Cassandra Harding, Research Development Associate
Cassandra “Cassie” Harding always leads with a question. Her natural curiosity and affinity for storytelling motivated her to earn a Bachelor of Arts in History with honors from Davidson College. Cassie, with her extensive research experience, excels at critical thinking, concise writing, and effective presentation. She is a recognized co-author of a chapter within a pending scholarly publication about race relations and the law in the 20th century South.
As a member of the Lassiter & Associates team, Cassie oversees the development of articles for the Thought Leadership series. Her role involves brainstorming, research collection, draft writing, and revision—with an end goal of producing informative work for social change.