Nonprofit successes enrich all of our communities. Here are some of the latest achievements in which Lassiter & Associates has been pleased to play a role:
The PRT Reach Foundation
By leveraging event and major gift fundraising, The Presidents’ RoundTable in conjunction with the PRT Reach Foundation (PRT) more than doubled its revenue for the 35th Anniversary PRT Gala. Lassiter created and designed all fundraising campaign materials, produced honoree tribute videos and an anniversary video, and trained members in fund development, including cultivating and soliciting prospects. Lassiter also secured a five-figure major gift for PRT. With Lassiter’s event design and logistics, The Presidents’ RoundTable and PRT Reach Foundation executed an inspiring gala that honored seven entrepreneurs from the Baltimore and Washington, D.C., region, as well as a live interview with the current board chair and two former board chairs.
L’Arche Greater Washington, D.C. (L’Arche)
Lassiter conducted strategic planning sessions, training, and executive director, staff, and board coaching, which enabled L’Arche Greater Washington, D.C., to gain consensus on and pursue a strategic fund development direction. Lassiter’s training in strategy, fund development, and communications led to increased revenue for the Heart of L’Arche Breakfast, increased capacity in the development department, and increased skill level in development best practices. Lassiter’s weekly coaching sessions for the executive director and the director of development and communications reengaged donors and developed a system for new prospective donors.
Lassiter provided Leadership Montgomery with a fund development strategy, an annual fund appeal campaign, a fundraising and management strategy, and strategy development for major gifts. To advance and engage the board, Lassiter designed and executed an advanced board half day retreat. Lassiter’s refined development plan resulted in diversified fundraising strategies, increased new prospects, and increased board engagement. Lassiter wrote and designed an annual case for support including program descriptions and funding priorities. For an annual fund campaign, Lassiter designed an email series for #GivingTuesday. Leadership Montgomery was able to increase fundraising by 325% from 2016 in their End of Calendar Year fundraising. Lassiter managed planning, logistics, and execution for the Corporate Volunteer Awards Luncheon, which increased revenue from the previous year by 84.6% and impacted 70% of Corporate Volunteer Awards revenue. In order to develop a strategy for major gifts, Lassiter developed an individual fundraising strategy.
North Lawndale Employment Network (NLEN)
Within a limited time-frame, Lassiter produced compelling marketing materials and a $2.3 million Gift Range Chart while providing coaching sessions, all of which helped the North Lawndale Employment Network (NLEN) begin to build capacity for a capital campaign. As part of Lassiter’s best practices process, we engaged NLEN in the development of all materials and tested the case with NLEN donors. The result was an inspirational and eye-catching Campaign Case for Support brochure as well as key campaign marketing messages NLEN can now use throughout the campaign to communicate the imperative need for its services as well as the benefits of support for the target prospective donors (foundations, corporations and individuals).
Northern Virginia Family Service (NVFS)
Over multiple engagements, Lassiter provided analysis and training which enabled Northern Virginia Family Service (NVFS) to develop greater capacity for fundraising within its staff and board of directors. Lassiter conducted an assessment and coached development staff in how to create a fund development plan and manage annual giving and major gifts. Lassiter also conducted retreats that trained board members how to execute their role in fund development, including the nuances for cultivating and soliciting prospects.
George B. Thomas Sr. Learning Academy
By applying analytical services and decades of nonprofit fundraising experience, Lassiter enabled the Learning Academy to gain greater insight and focus on its fund development program. Lassiter created, designed and launched the 30 for 30 appeal campaign; conducted an assessment; created a customized fund development plan and developed a comprehensive report that not only showed the Learning Academy its fund development strengths and weaknesses, it also provided specific action steps to help the Learning Academy build internal capacity and generate revenue. The assessment incorporated an environmental scan which included one-on-one interviews with key board members and staff, an online staff survey, and a review of our communications materials and key messages. After Lassiter presented our report to the full board of directors, the Learning Academy engaged Lassiter again to provide staffing counsel, develop a case for support, build a major gifts prospect list, develop appeals and create an event fundraising plan for the organization’s 30th Anniversary Celebration.
INROADS engaged Lassiter & Associates to provide outsource staffing. In partnership with INROADS, Lassiter concurrently served as interim Chief Development Officer and development consultant over multiple contracts. Lassiter conducted an assessment of INROADS development functions, created a case for support, and developed a comprehensive fund development plan. Lassiter then executed the plan’s strategies, which included board development trainings and one-on-one consultations; individual solicitations and annual appeals; prospect research and major gifts strategy development; foundation grant proposal development, writing, submittal and reporting; and special event fundraising. Generating new resources and securing new donors, Lassiter increased end of year giving by 57%. Building a culture of philanthropy from the ground up, Lassiter amplified alumni engagement, increased regular donor communication, and maximized consistent mission-driven messaging.
Academy of Hope
Academy of Hope Adult Public Charter School advanced its fund development efforts with support from Lassiter & Associates that included onsite consultation, grant writing and reporting, donor communications, and special events.
Working with the Executive Director, staff and board members, Lassiter developed a three-level fundraising plan, a donor communications plan and a compelling case for support. In implementing the plans, Lassiter developed and executed direct mail appeals and other donor communications on a more frequent and consistent basis. For example, Lassiter recreated the Academy of Hope newsletter as a donor communications tool. As a standard practice, the newsletter now includes a donor remittance envelope as well as highlights of Academy of Hope’s impact and ways to engage with the organization. This helped Academy of Hope generate revenue and strengthen its donor relationships.
For two consecutive years, Lassiter provided design, logistics, sponsor development, and fundraising execution to support Academy of Hope’s annual signature event, the Breakfast for Literacy. Lassiter helped to reposition the event as an annual giving strategy with fundraising before, during and after the event. With Lassiter’s guidance, Academy of Hope increased event fundraising, attendance and revenue, upgraded current donors, and identified new friends. For each event, Lassiter raised record amounts and increased board and former board participation in fundraising.
Prince George’s Community College and Prince George’s Community College Foundation
A capital campaign for the Prince George’s Community College and Foundation has recently topped its $25 million goal under guidance from Lassiter & Associates. Lassiter was brought in to formulate strategy from the ground up and implement critical tasks. Full-spectrum services included strategic planning sessions, development of a case for support, facilitating a board strategy planning retreat, monthly management of the campaign volunteer fundraising leadership team, and designing cultivation and engagement events. Lassiter created infrastructure such as a prospect management system and trained staff in its use as well as led regular staff training in development issues.
National Visionary Leadership Project
The National Visionary Leadership Project has discovered increased energy and focused vision over the course of a Ford Foundation–funded strategic planning process. After assisting NVLP to complete its strategic planning process, Lassiter & Associates wrote a preliminary case for support and is currently engaged in testing the case with prospective donors.
Executive Leadership Council and Executive Leadership Foundation
While the organization’s development director was on leave, the Executive Leadership Council tapped Lassiter & Associates to manage corporate sponsorship outreach to Fortune 500 companies. The outsource assignment expanded to the creation of a six-step grant-making structure and execution process. Lassiter & Associates also provided back office administrative support. The Council board then secured Lassiter & Associates to design and execute the organization’s first formal grant-making program by the Executive Leadership Foundation, including process design, nonprofit applicant evaluation, and recommendations to the board.
Literacy Volunteers and Advocates
Literacy Volunteers and Advocates refined its vision and established strategic priorities after a Lassiter & Associates–led strategic planning process, which included a board of directors session and the creation of a final planning document.
An intensive process led by Lassiter & Associates of interviewing not only staff and board members but also appropriate major individual, corporate, and foundation donors resulted in a realistic, achievable development and fundraising plan for the Southeast Ministry.
The Chicago School for Professional Psychology
The Chicago School for Professional Psychology hired Lassiter & Associates, LLC to design a fundraising and awareness plan to leverage its 35th anniversary. To accomplish the work, Lassiter helped the school develop its case for philanthropic support and strategically design events for the Washington, DC, Los Angeles, and Chicago markets.
An event featuring top-tier panelists from health care, the media, Congress, and the White House drew more than 200 leaders in mental health to the National Press Club. “No Health Without Mental Health” was part of a strategy created by Lassiter & Associates to focus attention on this international nonprofit graduate school, raise awareness of its work in the mental health field, and forge new donor relationships.
Lassiter managed and implemented multiple aspects of the event, including email promotion, pre-event national and local media opportunities, sound and videography, and presentation content. Bringing together experts from the institution’s five campuses, Lassiter guided the development of a prominent national report that was showcased at the event.
The event and report were among several initiatives leveraging the institution’s 35th anniversary. Lassiter engaged major stakeholders in crafting a case for support, a one-year events plan, and supporting materials that reflect the school’s strengths and public concerns: addressing mental health care and issues for veterans, strengthening care in underserved communities, and erasing stigma.
Coalition of Black Trade Unionists
For three years, Lassiter & Associates designed and implemented an event fundraising strategy for the Coalition of Black Trade Unionists. Each year resulted in larger fundraising results, increased awareness among prospective donors, and greater engagement of political leaders.
INROADS secured Lassiter & Associates’ services to help the organization think strategically and implement a plan to advance its relationship with grantors. At the same time, INROADS sought to advance the conversation about diversity in giving. Lassiter designed a dynamic panel discussion of executive foundation leaders at the District of Columbia corporate office for Bank of America. Underwritten by Bank of America, the event brought together nonprofit and corporate executives.