Event fundraising


While Lassiter & Associates is skilled at all aspects of event fundraising, we believe events should be part of a larger fundraising strategy. This is why we take on only event work designed primarily to advance revenue for clients’ causes.

Our record is one of 100 percent success in netting event revenue significantly above event costs. Concerts, gala dinners, receptions, issue briefings, private home events, and cultivation and stewardship events help build capacity for our nonprofit clients. Lassiter’s consultants understand that events must be fun, inspiring, and mission-driven—but that events must also serve as entry points, increasing revenue and providing long-term benefits.

  • Event design and planning: Lassiter’s experienced event planners and fund development professionals work together with our clients to develop mission-driven, brand-consistent events:
    • Develop written event concepts, themes, budget, timeline, and staffing
    • Manage adherence to event budget
    • Identify sites and negotiate with vendors and subcontractors
    • Write and manage the design and production of promotional materials such as save the date, fundraising collateral, invitation package, and program journal
  • Event fundraising and marketing: We develop robust and achievable fundraising plans, with specific gross and net goals and a marketing strategy:
    • Determine sponsorship levels and benefits packages
    • Guide volunteer leadership
    • Coach staff in event fundraising
  • Event management: Dozens of tasks and roles need to align to make your event a success. We cover both the high-level and basic services that lead to a smooth experience:
    • Planning and management:
      • Provide administrative support to the leadership team
      • Manage financial planning, tracking all pledges and donations received, disbursement of benefits to sponsors and donors, progress toward meeting the gross revenue goal, and adherence to the approved Event Budget
      • Report on progress
    • Production services:
      • Develop event program, including minute-by-minute show flow
      • Direct stage management
      • Provide technical direction and management for all production, including hiring and oversight of production vendors in services such as audio, lighting, staging, and communications
      • Manage load-in and load-out
      • Hire and manage all event entertainment and fulfill contractual rider obligations
    • On-site management services:
      • Oversight and coordination of venue and/or catering
      • Management of event logistics
      • Design and oversee the registration process and post-event logistics
      • Manage arrangements related to VIP guests, speakers, and entertainment

Lassiter & Associates, LLC

Fundraising, Communications, and Strategic Partnerships
  • 2 Wisconsin Circle Suite 700
    Chevy Chase , MD 20815
  • (240) 235-5045
  • (240) 235-5001
  • info@lassiterassociates.org
© 2019 Lassiter & Associates, LLC.

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