About Us


As we work together, you’ll find that our integrated approach to organizational strategic planning, revenue strategy, and communications generates superior results, in terms of direction clarity to fundraising revenue and in community impact. These results are important to us; in fact, it’s why we’re here.

Organizational development is a priority for you—and for us. You want to help build capacity in those you’re helping, and we want to help build capacity in your organization.

You believe in the value of what you’re doing—and we believe in the mission and value of social impact organizations to bring about change in individuals and society.

In working with stakeholders and donors, it’s your goal to start a relationship and engage for the long-term—and that mirrors our approach to your organization.

We know stakeholder engagement and fundraising is most effective with full stakeholder involvement, so we prioritize the increasing of corporate, board, and individual support. We want your organizational strategic planning, relationship development, communications, and fundraising activities to make an impact, so we assess assignments and accept only those where we can help you make a measurable difference.

We understand that your mission drives all you do. And our mission is to support you.

Headshot of founder and CEO of Lassiter and Associates, Valeria Lassiter

Valeria Lassiter, Founder and CEO

Endorsed by clients as a top strategist, Valeria Lassiter brings expert analysis and unmatched energy to guide executives and leadership boards in organizational planning, revenue growth, and stakeholder communications. In 2003, she formed her management consulting firm, Lassiter & Associates, LLC, to provide mission-driven organizations with smart strategic planning, fundraising, tailored coaching, and creative training solutions.

Valeria has forged a career in public affairs, community-based organizations, and corporate philanthropy. As an adjunct faculty member with the Georgetown University Center for Public and Nonprofit Leadership Program, she has trained more than 1,000 nonprofit executives in resource development. Valeria is a sought-after trainer and coach and has shared her experience and insight in such programs as Building High Impact Nonprofits of Color, an initiative sponsored by JP Morgan Chase Foundation and Prosperity Now; and the SPARK Program to build an inclusive social entrepreneurship ecosystem, sponsored by the Case Foundation and the Ewing Marion Kauffman Foundation.

Valeria holds a Bachelor of Arts degree in communications from East Carolina University, a Master of Divinity degree from Colgate Rochester Divinity School, and a Master of Business Administration degree from Babson College. She is currently Chair of the NEA Foundation and has served as a member of the East Carolina University Foundation Board of Directors and as the chair of the Women’s Philanthropy Roundtable at East Carolina University. Valeria is a graduate of Leadership Montgomery County, Maryland, and a judge for the 2020 AND 2021 .ORG Impact Awards.

She is the author of “Exploring the Experiences of Leaders of Color and Philanthropy” (March 2020) and “5 Things Nonprofits Can Control During Hyper Change” (April 2020).

CherylHeadshot-e1647443823119 (1)

Cheryl S. Clarke, Senior Consultant

With more than 25 years of experience in nonprofit management leadership and corporate philanthropy, Cheryl S. Clarke brings a wealth of insight and expertise from her distinguished career at a Fortune 500 corporation.

Cheryl was a former deputy director at the Freddie Mac Foundation, where she was responsible for distributing $30 million annually to charitable organizations. Also, held positions as a Human resource manager and diversity officer for Freddie Mac.

She is an active board member, Washington Regional Association of Grantmakers (WRAG) and the Nonprofit Roundtable of Greater Washington; member of Leadership Greater Washington.

She holds a bachelor’s degree in Psychology from American University.


Barry Lee-Soy, Senior Consultant

Barry has more than 20 plus years of experience dedicated to helping companies and organizations effectively manage for today and creatively build to the future. He is a creative and analytical strategist experienced in blending emerging trends and internal capabilities to develop, implement, and monitor the execution of business strategies.

Career highlights include various strategy positions in the technology industry at HP; consulting IBM Global Services’ restaurant and cruise industry clients on the transformation of planning and performance/management reporting processes; enabling a large Booz Allen Hamilton public sector client to develop the capability to detect, treat, and monitor categories of non-compliant tax return preparer behavior; and collaborating with AARP Services Inc’s Health Products and Services (HPS) business units on creating actionable product and service concepts based on human-centered methodology and design thinking.

Mr. Lee-Soy has an MBA from the Carnegie Mellon University, and Bachelor degrees from Pace University and the University of South Florida.

  • Curated content and customized training curriculum
  • Emotional intelligence & flexibility
  • Responsiveness & follow through
  • Coaching sessions throughout the engagement process
  • Meeting participants where they are during trainings

Sign up for updates!

Get news from Lassiter & Associates in your inbox.

By submitting this form, you are consenting to receive marketing emails from: Lassiter & Associates, LLC, 2 Wisconsin Circle Suite 700, Chevy Chase, MD, 20815, US, http://www.lassiterassociates.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.